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Paola Bellani

is an Italian design consultant and strategic advisor based in Milan. Specializing in design communication and brand strategy, she brings a unique blend of expertise, cultural insight, and a vast network to her work, fostering collaborations that bring Italian creativity and craftsmanship to a global stage.


Brand Communication
Publishing and Writing
Exhibition Design

About


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Yamakawa

Brand Direction



Yamakawa 1952 is a Japanese brand specializing in rattan furniture. The development of new strategies, a refreshed catalog, and updated brand materials have significantly enhanced the brand’s international perception.



Catalogue
Photo Francesca Ferrari/Styling Tami Christiansen/Art Direction Giovanni Egeo Marchi





Yamakawa at Rossana Orlandi. Milano Design Week 2018




Tabloid for Milano Design Week 2017
Photo Francesca Ferrari / Art Direction Giovanni Egeo Marchi





Fritz Hansen

Brand Communication


Being appointed International Design Manager - Brand Communication for the most iconic Scandinavian brand involved coordinating and implementing the Visual Identity and Corporate Communication for the Republic of Fritz Hansen globally, ensuring consistency across all communication channels.

Konno Collection and Grand Prix Anniversary Edition.

Photo Andrea Ferrari / Styling Tami Christiansen





The Swan by Arne Jacobsen re-edition.
Photo Karina Tengberg




T N.1 Collection by Todd Bracher
Photo Ditte Isager / Styling Christine Rudolph



Alphabet Collection by Piero Lissoni
Photo Ditte Isager / Styling Christine Rudolph


Fashion Show Design


Since 2000, Paola has been designing fashion shows for:

GUCCI, BOTTEGA VENETA, BURBERRY, MISSONI, LA PERLA, EVISU, POLLINI, NEIL BARRETT, M+F GIRBAUD, DENIS SIMACHEV, PRINGLE OF SCOTLAND, E-PLAY, GILLES ROSIER, NICOLE FARHI, PHILIPP PLEIN, FAY, MARNI, N.21, MSGM, GIAMBA, ERIKA CAVALLINI, COSTUME NATIONAL, MARRAS.


Missoni Missoni Missoni Missoni Home Missoni Home Missoni Home Marithé Francois Girbaud Marithé Francois Girbaud Neil Barrett Neil Barrett Denis Simachev Denis Simachev Missoni Home Missoni Home Marithé Francois Girbaud Marithé Francois Girbaud Pollini Pollini Pringle of Scotland Pringle of Scotland Denis Simachev Denis Simachev Missoni Missoni Missoni Pringle of Scotland Pringle of Scotland Pringle of Scotland Pringle of Scotland


About


Paola Bellani is an Italian architect and design consultant who graduated from Politecnico di Milano. Currently based in Milan, she has lived and worked in Seoul, Copenhagen, Brasilia, and São Paulo, enriching her global perspective on design and its cultural contexts.

With a strong background in art direction, brand communication, and the construction of visual narratives within the design industry, Paola works as a strategic consultant for both Italian and international design companies.

Her expertise lies in shaping compelling brand identities, developing creative strategies, and conveying design excellence through impactful communication.

Paola also developed the brand communication for Yamakawa Tokyo 1952, a historic Japanese rattan furniture brand, showcasing her ability to blend tradition with a contemporary vision.

While based in Copenhagen, Paola served as the Brand Communication Manager for Fritz Hansen, leading the strategic positioning and narrative development of the iconic Danish design brand. This role underscored her ability to craft messages that resonate globally.

As co-founder of the magazine disegno. la nuova cultura industriale with Stefano Casciani, Paola has contributed to shaping the discourse around design culture. Her articles have appeared in prestigious publications such as Domus, Elle Decor, Ideat, and Rum. Currently, she writes for The Book magazine, focusing on design communication and photography within the design industry.

Paola’s academic contributions include teaching Brand Strategy and Visual Design at NABA Milano since 2018. Her lectures emphasize the interplay between design, communication, and visual culture, reflecting her passion for inspiring the next generation of designers.

Her extensive experience in the fashion industry, designing shows and exhibitions since 2000, is an integral part of her professional background. With deep connections in both fashion and design, she brings a distinctive perspective to international projects, ensuring culturally nuanced and innovative solutions.


Contact: info@paolabellani.it